Gay Deceiver

On a quiet Sunday morning in March of 1998 in New York City, Broadway’s elegant but somewhat faded Empire Theatre, weighing 7.4 million pounds, was floated on tracks from its location on 42nd Street near Seventh Avenue to its new home, closer to Eighth. The Beaux Arts landmark, designed by architect Thomas A. Lamb in 1912, became the centerpiece of the new AMC Movie Complex, opened in 2000, part of the much bally-hooed redevelopment of Times Square. (In fact, only the lobby and entrance were relocated, the auditorium was razed.) The Empire’s peculiar migration,
a unique attempt to preserve the theater district’s heritage while accommodating today’s audiences, gave the media occasion to wax nostalgic for the bygone days of the Great White Way.
Nearly ignored amid the hype was the fact that the Empire had originally been named The Eltinge, after Julian Eltinge, the legendary female impersonator who reigned over Broadway in the 1910s and ’20s. Given the widespread celebration of Disney’s new family-friendly Times Square, it was an ironic oversight, for the Eltinge is a vestige of 42nd Street’s risque roots — in 1942, when it was a burlesque house, Mayor Fiorello LaGuardia shut down the Eltinge on morals charges — and a symbol of what one gifted actor, rather than a phalanx of corporations could achieve. “It’s amazing that one of the only theaters still standing on 42nd Street was built by a drag queen,” says Charles Busch, of all of today’s gender illusionists the likeliest heir to Julian Eltinge’s legacy.
Not since Edward Kynaston charmed Elizabethan audiences playing Shakespearean heroines had a man in feminine finery created such a sensation. Jerome Kern composed tunes for Eltinge. Erte designed his sets. King Edward VII of England, after inviting the star for a command performance at Windsor Castle, presented him with a white pit bull as a gift. On the silver screen, too, Eltinge scored in comic silent hits, introducing the joys of cross-dressing to the masses.
In his day, Eltinge was an enormously popular star with a profound impact on show business for decades to come.
Long before the Tony Award-winning shows Torch Song Trilogy and La Cage aux Folles set tongues wagging, Eltinge revolutionized the theater with The Fascinating Widow and The Crinoline Girl, the first musical farces to bring “glamour drag” onto the legitimate stage. Eltinge’s more flamboyant vaudeville skits, where he literally let his hair down, had folks from coast to coast rolling in the aisles. Draped in silk from bejeweled head to painted toe, Eltinge spoofed dancer Ruth St. Denis in his exotic “goddess of incense” skit. Dashing across the stage, he would transform himself with lightning speed into a busty jungle queen, a rapturous nun, a spicy Creole, a nimble suffragette, or a brazen Salome. His sinuous Cobra Dance left gentlemen gasping. But Eltinge’s most popular send-up spoofed the venerable Gibson Girl, flooring fashionable ladies with the star’s exquisite refinement and poise.
Not content merely to promenade in lady’s attire, Eltinge also sang and danced, penning lyrics to novelty songs with coy titles such as “Two Heads Are Better Than One,” or “Don’t Trust Those Big Gray Eyes.” Sometimes he was even known to play a blushing young girl in a revealing bathing suit, warbling “Mother, May I Go Out to Swim?” (an act considered too racy for some venues). But whether he was flouncing about in marabou feathers, surrounded by a flock of his scantily dressed chorus girls, the Vampettes, or standing in a spotlight at the proscenium’s edge, blanketed in lace as a bride, it was nearly impossible to tell that Julian Eltinge was a man.
And what a man he was: At 5 feet 8 inches and 180 pounds, Eltinge was far from dainty. But the star’s small hands and feet made the illusion work. So did the lethal corsets that his Japanese dresser, Shima, would help him shimmy into, reducing a 40-inch waist to a 25. Eltinge also knew how to use makeup to his advantage, softening his chin and tapering his robust neck. At the end of each show, lest the audience be taken in by his masquerade, he would doff his wig to remove any lingering doubt.
Extremely popular with female audiences, who in the 1910s
were for the first time venturing out to the theater on their own, Eltinge published his own magazine of beauty and fashion tips, Julian Eltinge Magazine. Inside, the genteel modiste posed in full wig, makeup, and gowns for ads selling everything from wardrobe trunks and cold cream to cough drops and girdles. Apparently women of the day found nothing bizarre in taking their cues from a transvestite. “Eltinge represented the perfect girl’s guide of how to behave,” says Leonard Finger, a New York-based casting director and collector of theatrical ephemera. “Onstage, he moved like a dream, his lily white arms covered in rice powder. He was the girl next door, the kind you’d want to bring home to mother. But he was also a gay man’s wish of what a feminine role model would be.” Indeed, some of his tips to male fans can be read as veiled asides to men confused about their sexuality. “When you’re accused of being peculiar, don’t consider it in the light of a slap,” Eltinge advised, oozing subtext. “It’s really the peculiar man — the different man — who wins out.”
Who was this “Gay Deceiver,” as the New York Times dubbed him early on? It’s hard to say, for much of Eltinge’s life is shrouded in mystery. Eltinge’s managers generated reams of copy filled with fanciful half truths about him, and like many dissemblers, Eltinge himself spun stories whenever they suited his needs. By most accounts, he was born William Julian Dalton to Irish-American parents in Newtonville, Massachusetts. But several other sources list his hometown as Butte, Montana (hence his signature stage tune, “The Cute Little Beaut from Butte.”) He adopted the name Julian Eltinge when he debuted in drag, according to one source, so as not to offend his family.
Scholars don’t even agree on the pronunciation of his name. Does it rhyme with fling or fringe? The answer can be found at the opening of the film The Band Wagon starring Fred Astaire. In a scene on 42nd Street, just before the famous “Shoe Shine” number Astaire mentions twice “the Eltinge Theatre.” He clearly pronounces it to rhyme with tinge. And if Fred Astaire didn’t know how to pronounce Julian’s last name, none of us do.


